Founded in 2003. PriceRock is a nationally recognized internet Jeweler. We’re passionate about perfection. At PriceRock, happiness and joy is a way of life. We want to share that joy and happiness in our Solid Gold and Diamond Jewelry with you. We differentiate ourselves through a combination of unique designs and styles merged with unequaled standards of quality and authenticity. PriceRock was founded in New York City on a simple premise: shopping  for quality jewelry shouldn't be difficult or expensive.  We work hard to simplify the buying process, empower and educate our customers and, ultimately help them make a purchase they will cherish for a lifetime.